Sell tickets

Grofomo sells your tickets on a branded storefront, and the money goes straight to your own Stripe account: Grofomo never holds it. The Tickets area of an event covers everything from building the catalogue to running the door.

Connect Stripe

Before taking payments, an owner or admin connects Stripe under Settings, then Payments. Connect Stripe hands you to Stripe's own onboarding and brings you back; the page then shows your account status, including whether payments and payouts are enabled. Disconnecting stops ticket and merch payments until you reconnect.

Build your catalogue

Tickets are organised as categories holding ticket types, each with one or more price tiers (the classic Early Bird, Standard, Final Release ladder). Starting from nothing? Use suggested tickets scaffolds a sensible set you can edit. A ticket type controls the buyer-facing behaviour:

• Visibility: public, hidden (direct link only), or gated behind artist links, ambassador links or a promo code.
• Sale windows on the type or per tier, in your venue's local time. Until a sale opens, buyers see the ticket as coming soon with its price and an opening countdown, unless you hide it until the sale starts.
• Kind: admission (counts as an attendee) or add-on (tents, coach travel, extras, excluded from headcounts).
• Group tickets (seats per ticket), minimum and maximum per order, per-attendee detail collection, valid-entry days for multi-day events, a featured badge, and sold-out behaviour.
• Payment plans: take a deposit now and the balance in monthly instalments; tickets are issued straight away but void if the plan is unpaid before the event.

Each tier row shows sold and remaining counts at a glance, and the whole catalogue can be imported and exported as CSV.

Going on sale

A tier with a future on-sale date can be armed to announce itself: at the moment it opens, Grofomo emails your chosen audiences (ticket buyers, mailing list, prelaunch registrants) and posts to your connected Instagram and Facebook accounts, with status badges in the builder showing queued, announced or failed. When nothing is on sale, the storefront invites visitors to join your mailing list so they hear the moment tickets go live or extra releases drop.

Quantity discounts apply automatically at checkout with no code: a percentage off from a quantity, money off per ticket, buy-some-get-some-free, or a fixed bundle price. Code-entry promo codes live on their own tab, and you decide whether the two stack.

What buyers get

Buyers pay by card on the storefront, with stock reserved while they check out. The confirmation email carries a scannable QR code that works offline, Apple and Google Wallet passes, a printable PDF, and a manage link for sending individual tickets to friends: each recipient gets their own QR code, so nobody queues behind one phone.

Point buyers at Your tickets and getting in when they ask where their ticket is, and at Find your tickets when they have lost the email: they can recover every order themselves with just their email address, which saves you the resend.

The thank-you page

The moment a buyer finishes checkout, the storefront shows a confirmation screen. You can make it yours with a celebratory image, GIF or short video. In the event's Tickets area, scroll to Thank-you page, then either upload a file or Choose image or video from your media library. It plays above the confirmation tick on every successful purchase: a video loops on its own with the sound off, an image or GIF shows as it is. Keep it light, a short looping clip or GIF feels best, and use the remove control any time to go back to the plain confirmation.

Manage sales

Orders shows every order with its full breakdown and supports per-order refunds (buyers get each ticket's face value back; the booking fee is not refunded). Its Abandoned tab is separate from your real orders: those are baskets someone started and never paid for, where the seats went back on sale automatically, and you can have them chased with an automatic reminder. Tickets lists every attendee with filters for check-in, email and ticket type; add-ons are hidden by default so headcounts stay honest. From here you can resend tickets singly or in bulk, move someone to a different ticket free of charge, and issue comps from a pasted guest list: comps consume allocation, take no payment and email the guest a normal ticket. A danger-zone control can cancel the whole event and refund every attendee in full, booking fees included.

Plans tracks anyone paying in instalments. If a buyer's card starts failing, we retry a few times and email them, and their tickets are voided if the plan never completes. Buyers cannot change their card themselves, so when someone gets in touch, send them a balance request from this tab: it emails them a payment link they can settle with any card, which is the way to rescue a plan before it lapses.

On the door

Create a check-in list per gate ("Main Gate", "VIP Bar"), choose which ticket types it admits, and connect the Doorman app by scanning the list's join code; rotate the code to cut off every connected device. Scans catch problems rather than waving them through: a ticket used on the wrong day, already cancelled, or transferred away is flagged with the reason, and you choose whether to admit anyway. A separate guest list seeds itself from your lineup and on-site crew, tracks plus-ones and arrivals, and counts towards capacity alongside ticket holders.

Getting paid

Ticket money settles into your connected Stripe account. Takings are held and released automatically around three days after the event ends, so refunds stay covered; you can request an early payout for the Grofomo team to review, and the dashboard's payout card always shows what is available and what has been released.