Know if your event makes money

Finance, under Sell, is the event's profit and loss: everything the event has taken against everything it is costing you, and how many more tickets you need to sell to break even or reach a profit you choose. It is built from things you record elsewhere in the console, so the page is only as complete as those records.

Where the income comes from

Ticket sales arrive automatically, counted as the money that actually reaches you: after booking fees, card fees and refunds. Merch orders and any historical or offline sales you have added on the Sales page are included too.

Vendors who pay you for a pitch are income as well. Open Vendors under Plan, edit the vendor and type the Pitch fee. Once the money arrives, switch on Pitch fee received; the P&L shows both what is agreed and what has been paid.

A vendor can also owe you a share of what they take. Type the Revenue share % and, if there is a pitch fee too, choose whether the share comes on top of the fee or the deal is whichever is higher (the fee is a floor). After the event, type their Reported takings: the share is worked out from that, appears on the P&L as its own line, and the roster flags any vendor whose takings you have not recorded yet. Switch on Share received (or Settled for a whichever-is-higher deal) when the money arrives.

Where the costs come from

Every cost is a supplier. Open Suppliers under Plan, click Items on a supplier (or New supplier order), and give each item a Unit cost. The line total is the quantity times the unit cost. The venue, the insurer, the licensing authority and your security firm are all suppliers with costed items; there is no separate place for "other" costs, which keeps the list in one place.

Some costs grow with every sale: a glamping supplier charges you per tent, a coach company per seat. For those, edit the ticket type under Tickets and set Supplier cost per ticket. It only appears once the type is linked to a supplier, and it is counted per ticket on that supplier's order list, so the two always agree.

Artist fees come from Bookings: an accepted fee offer is a cost, a pending one is listed but not counted. Marketing spend is the figure you keep up to date on the event dashboard's budget card. Campaigns you build in Grofomo and push to Meta are different: their spend is pulled from Meta every night and shown as Ad spend (Meta), its own line, so leave those out of the typed figure or they count twice. Campaigns built by hand in Ads Manager are not linked to an event and stay in the typed figure. Affiliate and artist commissions are taken from your sales automatically.

Estimate against actual

Item costs are your estimate. When a supplier bills you, switch on Order placed on their order, upload the invoice and type the Invoice total. From then on the P&L uses the invoice rather than the estimate for that supplier, and tells you how many suppliers have invoiced.

Break-even and targets

The page works out what each extra ticket is worth to you: your average net per ticket so far, less any per-ticket supplier costs. From that it says how many more tickets you need to break even, and how many for a Profit target you type in. A table shows the same answer for each price tier, because the number depends on which tier the remaining sales come from.

Two honest caveats. Before your first sale the page has no average to work from, so it uses your tier face value instead. That is exactly what you receive per ticket (the booking fee is added on top for the buyer), but it cannot know about promo codes or refunds yet, so the real average takes over once sales exist. And if the tickets needed exceed the places you have left, the page says so plainly: at current prices and costs, the target is out of reach.

Who can see it

Finance is its own permission. Owners and admins always have it; for anyone else, grant the Finance module from Team or a role template. It exposes what you pay artists and suppliers, so it is not bundled with Tickets or Insights.